Sports is evolving, and startups are leading the way. At the Sports Innovation League, we believe that bold, scalable ideas can make sport more accessible, enjoyable, and impactful for everyone in the Netherlands.
The Dutch Sportagenda 2032 sets ambitious goals:
12 million people engaging in sports three times a week
14 million fans enjoying competitions and events every week
Higher levels of enjoyment for athletes, fans, and volunteers
To achieve this, we need fresh thinking, technology, and solutions that inspire action.
Startups bring agility and creativity to challenges such as:
Increasing sports participation through digital platforms
Enhancing fan experiences in stadiums and online
Making sports more inclusive and sustainable
Through the Sports Innovation League, powered by Nederlandse Loterij and supported by NOC*NSF and Rockstart, we help founders turn their vision into reality.
👉 Discover how startups are driving the future of sports — and learn how you can be part of it.
