About Sports Innovation League

The Sports Innovation League is an annual program that empowers startups to transform how people in the Netherlands experience sport. Five startups are selected to scale solutions that boost participation, engagement, and enjoyment — both on and off the field.

Backed by Nederlandse Loterij, NOC*NSF, and Rockstart, the program provides access to mentors, expert workshops, strategic partners, and real-world testing opportunities. With this support, startups accelerate their growth and make lasting impact in Dutch sport.

Our mission aligns with the Dutch Sportagenda 2032:

• Increase sports participation across the country

• Expand engagement for players, fans, and supporters

• Enhance enjoyment of sport for all involved

Innovation drives progress. By combining bold ideas with strong networks, the Sports Innovation League helps build a healthier, more active, and more connected Netherlands.